Standards in print and not only
Standards in every industry and business are important. Imagine that we buy a monitor and its input does not match our video card, even though it has the same type. That's why certain standards apply.
In polygraphy and graphics, such standards also exist - appropriate definitions of CMYK colors - key for the appropriate color reproduction. Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible. Without standards, even leaflets could be completely unreadable and even repulsive.
I ty potrzebujesz ulotek!
Bez gadżetów reklamowych ani rusz. Zwłaszcza, jeśli prowadzisz jakiś sklep, albo oferujesz jakieś usługi "dla ludności". No bo jak to - fryzjer bez szyldu i wizytówek, albo sklep c ciuchami bez ulotek? Nie ma opcji To jest po prostu konieczność. Właściwie to określenie gadżety reklamowe jest nomen omen niewłaściwe. Nie chodzi o to, żeby zarzucać klientów ulotkami, czy wciskać im wizytówki. Dobrze, żeby dać ludziom znać, że tutaj, o tak - właśnie tutaj, jest nowy sklep z fajnymi ciuchami. Albo solarium. Albo sklep z winem. Albo... No, dopiszcie sobie cokolwiek.
Old and new business cards
A small card with company data, and so many possibilities ... Business cards in Poland even 5-10 years ago were associated with white cartons, overloaded information. For this they were poorly made, and their design was calling for vengeance to heaven.
Today, companies with white-card business cards are still meeting, but fortunately there are more and more companies focusing on modernity.
So what should include such a modern business card - first of all a logotype, clearly visible, preferably not neighboring with any other element. A phone number is not necessary at all and a lot depends on the industry. Recently, the address of the site is more and more often used instead. Modern business card puts on minimalism and simplicity - what my opinion makes a much better better impression than the old type of business cards.